Do you want to know how to write blog posts with perfect SEO? Then you came to the right place.
When you write a blog post, you want it to be beautiful, full of information, and helpful.
But first, you want people to find your post.
How people find blog posts? They search.
So, if you want your post to be searchable and be on the first page of the Google search result, then you need a perfect SEO (Search Engine Optimization).
If your post has a perfect SEO, then search engines will rank your post higher.
More people read your blog post, and Google will like it more and will rank it higher.
That is what you want.
And is mastering perfect SEO hard?
Well… It is not.
You just need to know what is SEO and how to optimize posts and pages for a better result.
In this post, I will explain how to optimize a blog post for search engines.
But before you read this, you should know how to write a good blog post. I recommend reading it first.
So, if you want your post to be perfect SEO-friendly, then you should follow the steps I’ll show you.
It is not hard, but you need to learn and get used to it.
After that, you will have no problem, and all your posts will be SEO-friendly and will rank higher.
Let’s get to work and make posts with perfect SEO.
Perfect SEO Needs Speed
Before you start writing posts or tweaking SEO settings, you must have a fast website.
Speed is crucial for SEO. A slow website means low traffic, high bounce rate, and it is bad for SEO and ranking in general.
So, you must have a fast website and decrease the bounce rate. Because if a website does not load fast, the visitor will leave before entering the site.
And bounce rate increases. That is not what we want. We want low bounce rate percentage.
You can check your site speed on different tools and see what slows it down. And then solve the problems.
If you do not know how to make your website faster, read this article. It will make your website much faster.
And if you want to know more about how speed affects SEO, then I recommend reading this post.
Now let’s start the journey for perfect SEO and how to reach the goal.
The first thing to consider is a keyword. Keywords are the most important in SEO.
That is what ranks your posts on search engines.
The keyword is a word or a phrase that tells Google or other search engines what your post is about.
For example, if you write Best Electric Guitars Under $500, then the main keyword could be the electric guitars.
So you want to rank for that keyword. You must include it in different sections of your post.
You can choose the keyword before starting writing your post, or choose it after and edit the post accordingly.
I like to choose keywords before writing. In this way I know where to put them in my content.
But sometimes I don’t know what keyword should I use and choose it after writing the post.
Also, you can use other keywords that are related (LSI keywords) to the topic like the best instruments, the best-stringed instruments, etc.
It can add a little weight on perfect SEO.
You can also use them as tags but do not saturate it. Use a maximum of 2 or 3.
If you want to know my opinion, I never use tags. I don’t think they do anything to improve ranking.
And it is a good idea to use the keywords throughout the content.
Keyword should be 1-3% of the whole text. If your post has 1000 words, you should use the keyword at least 10 times.
For perfect SEO, use keyword in this sections:
- First Paragraph
- Sub Headings
- Image Alt Text
And you should know that there are thousands of posts with the same or similar keyword. All fight for ranking.
So, to rank higher, it might be hard, especially for new blogs. Even with a perfect SEO.
The solution is that you can find less competitive keywords. In this case, you will need some keyword tools to help you.
These tools will show how competitive the specific keyword is, what is a search volume, keyword variations, etc.
Nowadays keywords are saturated and it is harder to rank than it was before.
And because of that, you should find less competitive keywords with moderate search volume and try to rank for that keyword.
Now let’s discuss where and how to put your keyword. You can put it in many places but don’t saturate your content with a keyword. Google doesn’t like it.
The first section where you want to include the keyword is the title.
It is crucial for perfect SEO. So, always include the keyword in the title.
The title must be informative and catchy. But never a clickbait.
And headline length is also very important.
Google doesn’t like short titles. So, try to write long titles. Between 40 and 50 characters is a good length.
Apart from that, it is a good practice to include numbers in your title.
It is not crucial for SEO but good for the human eye. It is likely that people will click posts with a number in its title.
So, our title can be 10 Best Electric Guitars Under $500.
It has the keyword and a number. But it is not long enough.
Also, a great idea is to use odd numbers.
10 Best Electric Guitars is a generic top 10 list.
Also, the study shows that post titles with odd numbers work better than even numbers.
And now our title should be something like this: 7 Best Electric Guitars You Can Buy With $500.
It has an odd number, the keyword, and is long enough.
The URL of your post is very important for perfect SEO.
By default, your post title is the URL. So, if you have a keyword in the title, then you have it in the URL.
Yes, but there is one problem.
Google loves short URLs. So, your title won’t be good as an URL.
You have to make your URL shorter for perfect SEO.
Our posts title is 7 Best Electric Guitars You Can Buy With $500.
That means the URL of that post is yoursite.com/7-best-electric-guitars-you-can-buy-with-500.
That is a long URL, and the search engine won’t like it.
You can modify your URLs.
So your URL can be yoursite.com/best-guitars or something similar.
Much better and clean, right?
Yes. And Google will love it.
Also, the custom URL is better for a different reason.
For example, let’s say you have a post Complete SEO Guide For 2020.
Next year you will update that post and title.
The title will be Complete SEO Guide For 2021, but the URL will be complete-SEO-guide-for-2020.
And that’s weird. Confusing.
But if you use a custom URL like seo-guide or complete-seo-guide, you can use any headline you like.
URL will be the same always. This means that the URL will work always. No matter what the title is.
Remember, the post URL must include the keyword and must be short.
Now that we have a good title, it is time for an introduction (the first paragraph).
You may say why I include the introduction.
The reason is that it’s the beginning of the blog post, and for SEO, it’s recommended to use keywords in the introduction.
At least, in the first 10-15% of your content.
Introductions can be 150-200 words. And you should insert your keyword there.
So you will have keywords in the URL, title, and beginning of the post.
And that is very good for perfect SEO.
When you search something on Google, you see results and there are titles, URLs, and little text.
That is a meta description. That is taken form your post’s first paragraph.
So, there should be your keyword and this is the reason why you need to have the keyword in your introduction.
If you have a keyword in your first paragraph this means that you have it in the meta description.
But if you have a SEO plugin installed, then you can change your title and meta.
Your post title can be different on Google search results. Same with meta description.
So, what we have learned so far is that keywords must be in the title, URL, intro, and meta description.
You should have long titles and short URLs.
Also, it is a good practice to have numbers in your title.
Another place where you must include keywords is headings.
And heading is important not for just SEO but for blog post structure too.
A good blog post must have an introduction, main content, and conclusion.
Also, the main content should be divided by subheadings. It makes post more professional and easy to read.
You should use a couple of H2 and H3 headings.
And these subheadings should include the main keyword.
This way, your post will have more keywords you want to rank for, and the search engine crawler will see that.
But do not fill your post with many subheadings. Just as many as needed.
And not all headings should have the keyword. Do not oversaturate your content with keywords.
It is bad for perfect SEO.
Two or three headings with the keyword is enough.
For perfect SEO, your post must have images.
But, wait? What images have to do with SEO?
Search engines love posts with images and videos. Visuals are important.
And where you put the keyword in images?
In the alt text attribute.
Alt text is for search engines. This way it know what this image represents.
So, you definitely need to add alt text to your images with the keyword.
You can include it in couple of images. All the images are not required.
So, if the image has an alt text attribute, Google will define what that photo is about by the alt text.
Not only do you want to have great images on your post, but also, you want to have an alt text.
So, our keyword is the best guitars. Some alt text variations could be Ibanez best guitars, 7-string best guitars, Fender best guitars, etc.
Images are very, very important. Fill your posts with images.
Visualization makes a blog post more beautiful, more engaging, and easier to understand the subject you are talking about.
And also, very good for perfect SEO.
One of the most important aspect of perfect SEO is links.
A blog post with many links will rank faster and higher.
There are three types of links:
- Internal Links
- External Links
Internal links are the links that take the visitor to other pages or posts of your website.
For example, if your post is about SEO, you can insert SEO plugin review link in your text.
Visitors will go there and read your other posts. This is great for pageviews and SEO.
External links are the type of links when it takes the visitor to another website or blog.
This really helps your ranking, because it is important for Google if your website has some external links.
But never link to bad or shady websites. That can hurt your ranking and perfect SEO.
Instead, link to popular, well-established, and relevant websites to your content.
So, your post should include couple of internal and external links.
But the most important types of links for perfect SEO are backlinks. When other websites links to your site, that is a backlink.
And that is a major factor in ranking and SEO in general.
Google loves when other popular websites and blogs link to your site. It knows that your content worth checking out and ranks it higher.
Want to know how to get backlinks? Read this post.
And when you building backlinks, consider two things: Domain Authority and Relevancy.
Every website has a domain authority (DA). Higher it is, more popular a website is.
So, try to get backlinks from websites with high DA.
And also, pay attention to relevancy. Your backlinks should be from relevant websites.
If your blog is about cars, link from plumbing blog won’t help you much.
The website must be relevant and it is better to link from a low DA but the relevant website, then vice versa.
When you have good amount of external, internal, and backlinks, Google will see it and rank you higher and higher. Your DA will increase as well.
So, links are crucial for perfect SEO.
And the last factor for perfect SEO is the length of your content.
You should write long blog posts because Google pays attention to that.
And fill the content with keywords. But do not use it too many times.
Of course, all the post can’t be long but try your most important post to be long.
For example, list can be short, reviews medium, and guides like this post should be long.
But there are no rules. Longer the content is, its better for perfect SEO.
Minimum length a post should be is 600 words. 1000-1500 words are medium size post.
And if you write 2000+ words, that is awesome. That is a great length for a post.
But try to write at least 1000 words. It will really help your website to rank.
And you can say that who wants to read 2000+ words.
You can be right.
Actually, very few posts are read from start to finish.
That’s the reason why you want to include images and sections.
Images make it more engaging and less boring. Visuals are important.
Splitting your content with sections also makes reading process easier.
Also, you can use the method I am using.
I call it the Slim Paragraph method.
It means that you write 2 or 3 sentence in one paragraph. Or just one.
It is easy to read and also makes the reading experience fast.
I love that method and use it very often.
But it is not always the best option.
For example, if you write a movie review or biography, then you should write standard paragraphs with 5 to 6 sentences.
Slim Paragraph method works great with long posts. Like this one.
Also, a great helper for fast reading is the narrow text area for your post.
So your post page should be narrow.
Look at my post page or wpbeginner. It is narrow and it makes reading fast and comfortable.
Not only the content and keywords are important, but design too.
This is what you should do to reach the perfect SEO goal. Write good, informative, long content. Choose a good title, make an awesome introduction, short URL.
Insert images, different links, divide content by sections, and use your keyword in the title, intro, alt texts, and in the content. Well-optimized websites rank faster and higher. Use
Use SEO plugin which makes your job easier.