Email marketing is very important for every website. Especially for blogs. It can be a big help to your online business.
You can grow your business, gain more traffic, improve sales, etc. This method is old but still works very well today.
Benefits Of Email Marketing
Email marketing has many benefits. But first, you have to understand what it is and how it works. And it is very simple.
With email marketing, you collect the email addresses of your visitors. For that, you need a simple form that collects emails.
Then, you can create email lists and send any kind of information to visitors. It can be new posts, discounts, new products, free stuff, etc.
It really helps. You can grow your sales, attract more people, and grow traffic to your website, market new products, and much more.
And there are different ways to collect emails. You can create a subscription form and offer some free stuff. For example, if a visitor subscribes, he gets a free e-book or some product, depending on your website niche.
And there are many great WordPress plugins that will help you to collect emails and start your email marketing campaigns. I picked my favorite ones for you.
MailChimp is a very popular plugin. Perhaps the most popular and best known. It is very easy to use and has great features. Also, has a free plan.
With MailChimp you can create an email subscription form and insert it into your WordPress website. They have a very simple-to-use form builder.
Easily collect emails and start campaigns. They also offer a very good email builder. So you can send beautiful emails to your customers.
MailChimp has 4 plans. You can start with a free plan that allows you to have 2000 subscribers. The cheapest plan is $9.99/month with 50 000 subs and 3 audiences.
SendinBlue is another cool email marketing platform. It helps you to grow and thrive your online business. It also has a free plan that can be enough for most of the websites.
It also offers other services such as SMS marketing, chat, CRM. Also, you can create very beautiful email design with a builder.
SendinBlue offers landing page features, where you can create special pages for different marketing campaigns. It is a very powerful tool.
- SMS Marketing
- Landing Pages
With a free version, you can have unlimited contacts and send 300 emails per day. Premium plans offer more features.
OptinMonster is another powerful tool for your business. Made by a company with other great products like MonsterInsights, WPForms, and SeedProd.
This plugin has features like drag & drop builder, campaign types, targeted campaigns, integrations, and more. You can create beautiful and personalized email campaigns.
Create different kinds of subscription forms such as popups, floats, scroll boxes, etc. It also comes with beautiful templates.
- Drag & Drop Builder
- Campaign Types
A free subscription offers two campaigns and 500 impressions. The real power comes with pro versions. The lowest price is $9/month.
Another great email marketing platform for WordPress is MailerLite. Offers great features and pricing. Works with other apps like Shopify, Zapier, HubSpot, etc.
It comes with really beautiful design templates. But you can build your own with a drag & drop builder. Also, you can use a rich text editor or insert custom HTML.
With MailerLite, you are able to create landing pages, popups, automated emails, and see campaign reports.
- Drag & Drop Builder
- Embedded Forms
- Email Automation
- A/B Testing
A free version gives you 1000 subs and 12 000 emails per month. For more subscribers, you have to pay.
Hustle is an amazing plugin. It is not well-known but can do many things. I personally love this plugin. And you can do almost anything with a free version.
It has a very intuitive builder and you can create beautiful popups, side-ins, embedded forms very easily. It can bypass adblockers and also has Google ReCaptcha feature.
It can be integrated with apps such as MailChimp, Sendy, AWeber, and more. You can set a schedule and it has a great analytics module.
- Unlimited Campaigns
- Social Sharing
The free version is great and can work almost for everyone. And the pro version with additional features is just $5/month.
Newsletter is the simplest plugin on this list. Great for small websites or blogs. You can create forms and emails from the WordPress dashboard.
With a free version, you get an unlimited number of contacts and emails, SMTP support, builder, and tracking. Very easy to use plugin.
For more features, you will need a premium version that adds features like automation, reports, analytics, leads, integration, and more.
- Unlimited Emails
The free version is very powerful. Blogger plan is $92/month and Agency is $348/month.
And lastly, the popular and powerful plugin is MailPoet. Great marketing solution for your online business. Very modern plugin.
It offers cool features like welcome emails, last post notifications, templates, builder, SMTP, etc. It is a feature-packed plugin.
Has amazing features for WooCommerce such as email customizer, abandoned cart emails, first purchase. Also, you can try a demo from their website.
- WooCommerce Features
1000 subscribers plan is free. If you want more, you have to pay accordingly. Also, they have simple plans.
Email marketing is a great way to grow your online business. These plugins make it easier to collect emails and create campaigns with a WordPress website. Great thing is that you can do it free.